By now, “branding” has become a household term. You don’t have to be in business to understand that brand matters, not only from the standpoint of public perception, but as a means to differentiate your business, highlight your unique sale proposition, and help customers and potential customers understand who your company is and what you stand for.
But while millions of articles, videos, and books have been devoted to the value of building a strong brand from a business perspective, substantially less time has been spent focusing on the value of personal branding and how building your personal brand can help you differentiate yourself, highlight your unique strengths and skillsets, and help potential employers or clients understand who you are and what you stand for.
Ideation Coaching and Consulting can help you to understand, define, and build your personal brand through our 360 Reach Personal Brand Survey. Even if you’ve participated in a 360 degree review before, you haven’t experienced an opportunity like this. Unlike most corporate 360 reviews, the 360 Reach Personal Brand Survey gets feedback from not only your work colleagues but your friends, family, colleagues, mentors, and anyone else who knows you enough to have a perception of who you are.
360 Reach enables you to gather external feedback related to your brand attributes (personality and characteristics), skills, leadership competencies, strengths, weaknesses, and team roles. The process begins with a self-survey and is followed by requesting feedback from others so you can compare how you view yourself with how you are currently perceived by others.
When combined with a coaching engagement, you can use the feedback from your 360 Reach to understand how your personal brand is currently showing up to the world and determine how you want to use that information. Do others see your personal brand the same way that you see it or do they see strengths/weaknesses in you that you missed? What can you do to lean into your brand to leverage your strengths? What would you like to change or improve that could make your personal brand more aligned with your future vision of success?
Just like it’s important for a business to invest the time and resources into understanding and building their corporate brand, it’s important for any high-achieving professional to invest time and resources into understanding and building their personal brand. Learn more about 360 Reach and our personal branding service offerings by contacting us today for more information.
